My Commercial: Reflection

1. How does your product use or challenge conventions AND how does it represent social groups or issues?

This was my first time filming and I had to incorporate many different people and realized the effort that it took to create even a 30 sec film. It represents issues such as representation and working around obstacles. Representation is shown by establishing a product. The Xbox logo, controller, and start-up is iconic to Microsoft immediately showing the audience what the film is about without even saying a word. Moreover, when editing and filming you have to work around obstacles that can be in your way whether that being your film being too long and you have to cut out some crucial scenes, or maybe re-filming behind schedule because you forgot a crucial part of your film. 

2. How does your product engage with audiences AND how it would be distributed as a real media text.

My product engages with audiences by exposing them to a new product, whether that be the console itself, or the games you can play when using it. not everyone will see gameplay of NBA 2k20 or Modern Warfare, or Fortnite, so showing it in my film could be one more person who becomes intrigued and buys the product. It would be distributed as a real media text as a commercial, or an advertisement on websites on platforms like YouTube, or TikTok.

3. How did your production skills develop throughout this project?

For this project in particular, I had to film and edit myself. Compared to my last project, my editing skills got considerably better and more efficient too. I added transitions, music, more smooth cuts, and the film overall flowed better because it was less choppy however, this was my first time filming. Filming was a bit of trouble at first. I had to find the right angles to capture both me and the product simultaneously, and a way to make it seems like the audience is a person following me as I show the product. I overall became more efficient at editing and filming although it was my first time. 

4 How did you integrate technologies - software, hardware, and online- in the project?

For this project, I filmed using an iPhone 11 as a camera and microphone and incorporated my product, the Xbox one, as well as editing softwares such as iMovie. Additionally, I used the artist Big Sean's "Why Would I Stop" as background music and to somewhat motivate the audience to buy the product. Games such as Fortnite, Modern Warfare, and NBA 2k20 were also included as a type of technology included in my film.