Research Commercial Conventions

My Project will be based around one of the most popular gaming consoles around, the Xbox. In these types of commercials, the audience is presented with a presentation of the console, the specs, and the games that come along with it to get the audience to buy the gaming system. 

• Usually, there aren’t many actors and the system itself is just portrayed however, when there are, the audience tends to see one or many people playing/enjoying the game which is what I plan to show. 
• Costumes are usually casual in-home wear whether that be sweatpants and a sweater to a pair of loose fitted shorts and a t-shirt.
• Props include the system itself, the controller, and the viewing screen whether it be a monitor or a tv.  

• The appearance of the actors are usually showing excitement to show how fun the product is and to persuade people into buying it. Sweaty hands and arm movement can be added as well.

•  The music involved is usually dramatic and inspiring, this is usually to bring goosebumps to the audience who may feel intrigued to learn or to buy the product. 

Conventions in Xbox commercials always have the iconic green/black logo at the end. 

Additionally, in Xbox commercials there is a distinctive sound that plays when the logo appears. This sound is iconic to Xbox, so once again the audience is reminded who the product is from.